10 Best Serum
When it comes to skincare, serums are often considered the holy grail of beauty products. They are packed with potent ingredients that target specific skin concerns, from hydration to anti-aging. In 2025, the market is flooded with options, making it challenging to choose the right one for your skin type. In this article, we will explore the 10 best serums available this year, highlighting their unique benefits and features.
- START YOUR DAY BRIGHTER: Vitamin C helps to fight against the effects of free radical damage, support skin's natural collagen, and improve the look of skin tone, dark spots, dark circles, and fine lines & wrinkles for a glowing, brighter-looking complexion
- ADVANCED HYDRATION & SKIN NOURISHMENT: Featuring a dual-action blend of Hyaluronic Acid and a botanical Hyaluronic Acid alternative, plus skin-loving ingredients like Vitamin C, Vitamin E, Aloe Vera, Jojoba Oil, and MSM to help hydrate, brighten, and soothe
- BETTER FORM of VITAMIN C: Highly stable, Sodium Ascorbyl Phosphate maintains potency for longer with less skin stinging than other commonly used forms of Vitamin C
- THE TRUSKIN DIFFERENCE: If for any reason you decide this product isn't a fit for your skin, we're here for you. Each purposefully balanced medley of key antioxidants, super-nutrients and nourishing botanical actives enhances efficacy and delivers skin-friendly benefits, without unnecessary additives or added fragrances. The expiration date is printed on the barcode sticker attached to the packaging.
- CRUELTY FREE & MADE IN THE USA WITH GLOBALLY SOURCED COMPONENTS: TruSkin is Leaping Bunny-certified cruelty free–and all our products are manufactured and bottled in the USA with globally sourced components for exceptional freshness. Dermatologist and clinically tested.
- KOREAN GLASS GLOW SKIN: This pink glow serum targets dull skin and boosts elasticity, helping to prevent future breakouts while enhancing the skin's glow and resilience.
- VEGAN ROSE PDRN: Rose PDRN stimulates skin renewal and repair, giving your skin a clearer, more luminous complexion. It promotes a more even skin tone and a natural glow by improving skin health.
- KEY INGREDIENTS: Containing Rose PDRN, five types of peptide complex, niacinamide, adenosine, and Ocimum Sanctum (Holy Basil) leaf extract, this formula provides effective care for uneven skin tone and elasticity.
- LONG LASTING HYDRATION: Strengthens the skin’s barrier function, enhancing its resistance to external aggressors and pollutants. It provides deep hydration and smooths skin texture.
- MILD FORMULA LIGHT TEXTURE: The formula is mild and gentle for all skin types—gentle enough to be used daily. Dermatologist-tested, low-irritating, and free from gluten and artificial colors.
- Radiant Revelation: Unveil the beauty secrets of Joseon with the Glow Deep Serum, a meticulously crafted blend of rice and alpha-arbutin for unparalleled radiance. Address dark spots, discoloration, and acne scars with a powerful formula enriched with rice and alpha arbutin.
- Korean Skincare Essential: Elevate your skincare routine with the Beauty of Joseon Glow Deep Serum, a commitment to timeless k-beauty secrets that unlocks the path to glowing, flawless skin.
- Key Ingredients: Rice Water 68%: Moisturizing, hydration and glowing. Alpha-Albutin 2%: Radiance, dark spots, skin protection and pigmentation. Niacinamide: Skin tone, skin barrier and acne care.
- Deep Hydration, Rice Bran: Rice bran water moisturizes, enhances suppleness. Experience intense hydration alongside pigmentation correction for ultimate skin health.
- Tackle Skin Concerns: Suited for all skin types, even sensitive. Tackle uneven tone, dark spots, and dryness. Reveal luminosity and confidence in your skin's journey.
- [ALL DAY HYDRATION] DIVE IN Serum focuses on hydrating and soothing the skin from the inside. Its lightweight texture absorbs rapidly and deeply into your skin, leaving no stickiness or greasiness. DIVE IN skincare line is ideal for dry and dehydrated skin type.
- [5D COMPLEX HYALURONIC ACID]: 5 types of molecules of HA allows moisture to absorb immediately, deeply, and densely inside your skin to by building 3D networks in the layers of the skin to maintain hydration and moisturization to plump your skin.
- [SAFE & HYPOALLERGENIC] Free of artificial fragrance, colorants, parabens, mineral oils, isopropyl alcohol, and other ingredients. They've been tested to be not irritating for skin, and the formula is hypoallergenic and suitable for all skin types including sensitive and acne prone skin.
- [CLEAN BEAUTY] Our goal is to pursue clean, safe, and sustainable beauty for the future, and so we made our products certified VEGAN and use FSC Certified packaging. All of our products include no animal-derived ingredients or animal testing (cruelty-free).
- [PRODUCT PACKAGING] Torriden products are sold without sealing stickers. You can be sure they are brand new. We're planning to add protective seals to improve the quality of the product.
- Garnier Anti Frizz Serum: With the frizz taming power of Moroccan argan oil, this Anti Frizz serum penetrates into frizzy, dry, unmanageable hair for lasting smoothness and shine
- Fight Frizz with Sleek and Shine: Tame your frizz with styling sprays, creams, and mists that give your look a lasting sleek and smooth finish
- Nourish and Style with Garnier Fructis: From Mega Full to Anti Frizz hair products Garnier has shampoos, leave in conditioners, hair masks, texturizing sprays and more to help you care for your hair your way
- Over 100 Years of Pioneering in Hair Care: Since 1904 Garnier has blended naturally inspired and derived ingredients into breakthrough formulas; Nourish your hair with hair color and care from Garnier
- Inspired By Nature: Garnier carries an array of products for your hair and skin care needs, from shampoos, color care and styling products to formulas that cleanse, moisturize and repair skin
- [ HYALURONIC ACID SERUM ] CeraVe Hydrating Hyaluronic Acid Serum for Face is formulated with our highest concentration of hyaluronic acid, an ingredient that helps retain skin’s natural moisture. Helps skin appear more hydrated and smoother.
- [ SMOOTH TEXTURE ] Lightweight, hydrating serum with a smooth, gel texture. If layering with an eye cream or facial moisturizer, apply HA Serum in a thin layer to slightly damp skin and allow to fully absorb into skin before applying additional products.
- [ ALL DAY HYDRATION ] With Vitamin B5 to help soothe skin. Features CeraVe's patented MVE ingredient-delivery technology to continually release moisturizing ingredients and provide 24-hour lasting hydration.
- [ 3 ESSENTIAL CERAMIDES ] Ceramides are found naturally in the skin and make up 50% of the lipids in the skin barrier. All CeraVe products are formulated with three essential ceramides (1, 3, 6-II) to help restore and maintain the skin’s natural barrier
- [ DEVELOPED WITH DERMATOLOGISTS ] CeraVe Skincare is developed with dermatologists and has products suitable for dry skin, sensitive skin, oily skin, acne-prone, and more.
- Our best-selling face serum for women & men is formulated with Pure Hyaluronic Acid and 15 Mineral-Rich Vichy Volcanic Water to strengthen & repair your skin barrier
- This daily plumping & hydrating serum has been clinically tested by 175 dermatologists on 1600 women worldwide
- Safe and effective for all skin types, in a minimalist, fragrance free formula with only 11 ingredients. Alcohol free. Silicone Free
- Lightweight, fast-absorbing translucent gel moisturizer for face visibly plumps and hydrates skin
- This anti aging skin care serum is accepted by the National Eczema Association, Sensitive Skin Tested & Dermatologist Tested
- [ ANTIOXIDANT BENEFITS ] Antioxidant serum for face formulated with 10% t l-ascorbic acid, the purest form of vitamin C, to help brighten and even skin tone. Protective packaging helps prevent oxidation and maintain product performance.
- [ HYDRATING SERUM ] Facial serum formulated with Hyaluronic Acid to help improve skin tone, texture, and hydration for a healthy looking, radiant complexion.
- [ LIGHTWEIGHT TEXTURE ] This vitamin c serum for face has a gel texture with a non-greasy feel. If layering with an eye cream or facial moisturizer, apply serum in a thin layer and allow to fully absorb into skin before applying additional products
- [ 3 ESSENTIAL CERAMIDES ] Ceramides make up 50% of the lipids in the skin barrier. As you age, studies show that ceramide levels decrease. CeraVe products are formulated with 3 essential ceramides (1,3,6-II) to help restore and maintain the skin barrier.
- [ DERMATOLOGIST RECOMMENDED ] This face brightening serum is fragrance free, paraben-free, non-comedogenic, & allergy tested. CeraVe Skin Care is developed with dermatologists & has products suitable for dry skin, sensitive skin, oily skin, acne-prone, & more.
- WHY FIRST SPRAY SERUM? — Numbers don't lie. 40M bottles sold, Global no.1 Facial Mist provides instant hydration and a stunning glow. Whether used before or after makeup/spf, enjoy the luxurious boost.
- INSTANT HYDRATION — Just one spritz gives your skin a burst of hydration, keeping you refreshed and glowing all day long.
- GLASS SKIN GLOW — Achieve that flawless, dewy glass skin look with a quick spray—whether you're starting your day or adding a finishing touch, this mist keeps your complexion glowing and vibrant.
- VERSATILE USE — Spritz on for a hydration boost anytime, as a toner & serum in your skincare routine, before makeup, or a setting spray to glow up your look. Perfect for all skin types and NON-COMEDOGENIC—your skin’s 24/7 go-to solution!
- TRUFFEROL— A powerful blend of Italian white truffle extract and tocopherol (Vitamin E) is packed with antioxidants that protects, deeply nourishes, and keeps your glow on point!
- Redness Relieving Serum: Refine Pores, Smoothen Skin, Relieve Redness. The Niacinamide and Zinc PCA instantly improves skin texture and radiance by reducing excess oil and minimizing pore sizes.
- Key Benefits: Based on real results from consumers' self assessments, the Niacinamide 15 Serum minimizes pore size, improves skin texture.
- Dermatological Ingredients: 15% Niacinamide helps minimize enlarged pores and refine uneven skintone. Zinc PCA prevents potential breakouts from occurring.
- How to Use: Apply 2-3 drops once or twice daily. For daytime wear, follow up with SPF 30+ sunscreen. Can be applied under the eye area; avoid direct eye contact.
- Patch Test Recommended: Perform a patch test on the body before using on the face. Proceed to using on the face if no irritation occurs in 24 hours. Consult with your doctor immediately if irritation occurs.
1. **SkinCeuticals C E Ferulic**
SkinCeuticals C E Ferulic is a top contender in the serum category. This vitamin C serum is renowned for its ability to brighten the skin and reduce the appearance of fine lines. The combination of vitamins C and E, along with ferulic acid, provides powerful antioxidant protection. Users rave about its lightweight texture and the noticeable glow it imparts to the skin.
Review: Many users report a significant improvement in skin tone and texture after consistent use. The serum absorbs quickly and does not leave a greasy residue, making it suitable for all skin types.
2. **The Ordinary Niacinamide 10% + Zinc 1%**
For those struggling with acne and enlarged pores, The Ordinary Niacinamide 10% + Zinc 1% is a game-changer. This budget-friendly serum helps regulate sebum production and minimizes the appearance of blemishes.
Review: Users appreciate its lightweight formula and the fact that it doesn’t irritate sensitive skin. Many have noticed a reduction in breakouts and an overall improvement in skin clarity.
3. **Estée Lauder Advanced Night Repair**
Estée Lauder's Advanced Night Repair is a cult favorite for a reason. This serum is designed to work overnight, repairing and rejuvenating the skin while you sleep. Its unique ChronoluxCB technology helps to reduce the signs of aging and improve skin texture.
Review: Users love the silky texture and the way it makes their skin feel plump and hydrated by morning. Many have reported a visible reduction in fine lines and an overall more youthful appearance.
4. **Drunk Elephant T.L.C. Framboos Glycolic Night Serum**
This serum is perfect for those looking to exfoliate and brighten their skin. Drunk Elephant's T.L.C. Framboos combines glycolic, lactic, and salicylic acids to gently exfoliate the skin, revealing a smoother and more radiant complexion.
Review: Users rave about the immediate glow they see after using this serum. It’s particularly effective for those with dull or uneven skin tone, and many appreciate that it’s free from harmful additives.
5. **Olay Regenerist Micro-Sculpting Serum**
Olay Regenerist Micro-Sculpting Serum is a fantastic option for those seeking anti-aging benefits. This serum is formulated with hyaluronic acid and amino-peptides, which help to hydrate and firm the skin.
Review: Many users have noticed a significant improvement in skin elasticity and hydration levels. The lightweight formula absorbs quickly, making it an excellent base for makeup.
6. **L'Oréal Paris Revitalift 10% Pure Vitamin C Serum**
L'Oréal's Revitalift serum is another affordable option that doesn’t skimp on quality. With 10% pure vitamin C, this serum brightens the skin and reduces the appearance of dark spots.
Review: Users appreciate the fast-acting results, with many reporting brighter skin within just a few days of use. The packaging is also praised for keeping the vitamin C stable and effective.
7. **Tatcha The Dewy Skin Serum**
For those with dry skin, Tatcha's The Dewy Skin Serum is a luxurious treat. This serum is infused with Japanese purple rice and hyaluronic acid, providing deep hydration and a dewy finish.
Review: Users love the rich, creamy texture and the way it leaves their skin feeling soft and supple. It’s particularly effective for those looking to achieve a radiant glow.
8. **Paula's Choice 10% Niacinamide Booster**
Paula's Choice offers a versatile serum that can be mixed with other products or used alone. The 10% Niacinamide Booster helps to minimize pores, improve skin tone, and reduce redness.
Review: Users appreciate the customizable nature of this serum. Many have seen a noticeable difference in their skin's texture and clarity after incorporating it into their routine.
9. **Kiehl's Midnight Recovery Concentrate**
Kiehl's Midnight Recovery Concentrate is an oil-based serum that works overnight to restore and replenish the skin. Infused with essential oils, it helps to soothe and hydrate the skin while you sleep.
Review: Users love the calming scent and the way their skin feels rejuvenated by morning. It’s particularly effective for those with dry or dehydrated skin.
10. **Laneige Water Bank Hydro Serum**
Laneige's Water Bank Hydro Serum is perfect for those seeking intense hydration. This lightweight serum is formulated with mineral-rich water and green mineral water to provide long-lasting moisture.
Review: Users rave about the refreshing feel of this serum and how it keeps their skin hydrated throughout the day. It’s an excellent choice for those with oily or combination skin.
Buying Guide for Serums
When choosing the best serum for your skin, consider the following factors:
1. **Skin Type**: Identify your skin type (oily, dry, combination, or sensitive) and choose a serum that caters to your specific needs.
2. **Ingredients**: Look for active ingredients that target your skin concerns. For example, vitamin C is great for brightening, while hyaluronic acid is excellent for hydration.
3. **Texture**: Serums come in various textures, from lightweight liquids to thicker oils. Choose one that feels comfortable on your skin.
4. **Price Point**: While some serums can be pricey, there are many effective options available at various price points. Determine your budget before shopping.
5. **Reviews**: Always check user reviews to see how well a product has worked for others with similar skin concerns.
In conclusion, the right serum can make a significant difference in your skincare routine. Whether you’re looking for hydration, anti-aging benefits, or a solution for acne, the 10 best serums of 2025 offer something for everyone. Remember to consider your skin type and specific needs when making your choice, and you’ll be well on your way to achieving your best skin yet!