10 Best whitening toothpaste (2025)

10 Best Whitening Toothpaste

When it comes to achieving a brighter smile, choosing the right whitening toothpaste can make all the difference. With so many options available, it can be overwhelming to find the perfect product that suits your needs. In this article, we will explore the 10 best whitening toothpaste options available in 2025, helping you make an informed decision for your oral care routine.

SaleBestseller No. 1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
  • CREST 3D WHITE TOOTHPASTE: You will receive (4) 3.7 oz tubes of Crest 3D White Advanced Luminous Mint Toothpaste, a part of your essential oral care routine.
  • REMOVES SURFACE STAINS: Crest 3D White Brilliance Toothpaste removes 90% more surface stains vs. regular toothpaste, enhancing your daily brushing routine and preventing future stains.
  • WHITENING BENEFITS: Get whiter teeth in 5 days, promoting white teeth and enhancing your oral hygiene routine.
  • FLUORIDE TOOTHPASTE: Contains Fluoride to fight against cavities.
  • TRUSTED BRAND: From America's Whitening Brand**P&G calculation based on U.S. reported sales data for yr ending w/o 6/11/2022, Crest is a trusted part of your teeth care regimen.
SaleBestseller No. 2
Boka Fluoride Free Toothpaste Nano Hydroxyapatite, Helps Remineralize, Appropriate for Sensitive Teeth, Whitening - for Adult, Kids Oral Care - Refresh Mint Flavor, 4 Fl Oz 1Pk
  • APPROPRIATE FOR GUM HEALTH & ENAMEL REPAIR: A powerhouse next generation formula for gum health by harnessing the strength of Nano Hydroxyapatite (NHA)!
  • REMINERALIZES & WHITENS TEETH: Thanks to its innovative formula with Nano Hydroxyapatite (NHA), our toothpaste not only effectively cleans your teeth but also aids in the remineralization process. As a result, it improves your overall tooth enamel health and helps to brighten those pearly whites
  • BIOCOMPATIBLE: Free from Fluoride, Sulfates, Parabens & Artificial Flavors & Colors - we meticulously crafted our product to be 100% biocompatible, ensuring it’s safe for daily use and non-toxic when used as directed. A perfect way to take your oral hygiene routine to the next level!
  • APPROPRIATE FOR SENSITIVE TEETH: Gentle yet effective, it provides a soothing and refreshing experience for the whole family. Embrace an oral care routine designed for a luxurious experience
  • MINTY FRESH: We complemented n-HA with our soothing aloe vera, bacteria fighting xylitol, antioxidant-rich green tea, and refreshing mint, to give this paste a refreshing and invigorating flavor profile.
SaleBestseller No. 3
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
  • Includes three (3) 3.2 oz tubes of Colgate Optic White Advanced Sparkling White Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste
  • Remove 5 years of stains* with the Colgate Optic White Advanced Teeth Whitening Toothpaste Pack (*when brushing twice daily for 2 weeks)
  • This 2% hydrogen peroxide toothpaste pack uses a patented whitening formula and comes in a Sparkling White mint toothpaste flavor
  • Enamel-safe and effectively removes tea, coffee and wine stains** with the 2% hydrogen peroxide formula (**as shown in a laboratory study)
  • Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is an anticavity toothpaste made with fluoride to help fight cavities
Bestseller No. 4
Marvis Whitening Mint Toothpaste
  • Cold mint’s icy shiver and polar thrill provides a long-lasting taste emotion while its gentle whitening effect creates an unforgettable smile
  • Marvis Whitening Mint, with a sharp taste of cool mint for a pleasant and lasting freshness, helps remove plaque, while gently whitening teeth, for a brighter, more beautiful, splendid smile
  • Marvis flavors are created by offsetting the aroma of mint, to provide the freshness you need, with innovative notes to offer you a long-lasting pleasurable taste sensation that can be different every day
  • Marvis Whitening Mint comes in a distinctive, display-worthy tube that makes the perfect bathroom accessory
  • Made in Florence, Italy. Marvis is a superior dental brand that has been loved in Italy for generations
SaleBestseller No. 5
Crest 3D White Brilliance Pro Ultra White Teeth Whitening Toothpaste, 3.8 oz, Anticavity Fluoride Toothpaste, 4% Hydrogen Peroxide, Active Whitening Protection
  • Receive one 3.8oz tube of Crest 3D White Brilliance Pro Ultra White Toothpaste
  • Our highest level of hydrogen peroxide in a toothpaste
  • Features a 3X whitening ingredient system
  • Formula provides active whitening protection with 4% Hydrogen Peroxide
  • Fluoride formula for anticavity protection
SaleBestseller No. 6
Crest 3DWhite Brilliance Deep Stain Remover Brilliant White Toothpaste - 3.1oz/2pk
  • NEXT-DAY RESULTS - Crest’s revolutionary formula gives you whiter teeth in just ONE day
  • GAME-CHANGING FORMULA - It goes deeper to dissolve the bonds the hold deep stains to teeth
  • GENTLY WHITENS - Enamel-safe for everyday use
  • FAST-ACTING - Formulated with patented whitening technology that works in ONE day
  • SENSITIVITY-SAFE - Extra strength fluoride remineralizes enamel to strengthen teeth
SaleBestseller No. 7
Crest 3D White Advanced Teeth Whitening Toothpaste, Radiant Mint, 3.3 oz, Pack of 2
  • You will receive two (2) 3.3 oz tubes of Crest 3D White Advanced Radiant Mint Toothpaste
  • Removes 90% more surface stains* *Vs. regular toothpaste
  • 2X faster whitening
  • Get brighter teeth with 3DW unique technology
  • Gives you a flawless bright and white smile
Bestseller No. 8
Colgate Optic White Pro Series Whitening Toothpaste with 5% Hydrogen Peroxide, Stain Prevention, 3 Oz Tube
  • Includes one (1) 3.0 oz tube of Colgate Optic White Pro Series Stain Prevention Hydrogen Peroxide Toothpaste
  • Experience visibly whiter teeth in 3 days* with Colgate Optic White Pro Series Toothpaste (*when used as directed)
  • This 5% hydrogen peroxide toothpaste uses a patented whitening formula that is safe for daily use and comes in a refreshing mint toothpaste flavor
  • Effectively removes tea, coffee and wine stains with the 5% hydrogen peroxide formula
  • Use this teeth whitening toothpaste to deeply whiten beyond surface stains
SaleBestseller No. 9
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
  • BULK TOOTHPASTE: Includes three 5.4 oz cartons of Crest + Scope Whitening Toothpaste.
  • BAD BREATH KILLER: Our Crest toothpaste kills millions of bad breath germs in laboratory tests, ensuring your oral hygiene.
  • CAVITY AND TARTAR FIGHTER: Fights cavities and tartar, strengthening enamel with our fluoride toothpaste.
  • WHITENING TOOTHPASTE: Gently removes surface stains for whiter teeth, making it an excellent choice for enamel safe whitening.
SaleBestseller No. 10
Lumineux Teeth Whitening Toothpaste 2 Pack Peroxide Free Enamel Safe for Sensitive Whiter Teeth, Fluoride Free, No Alcohol, Artificial Colors, SLS Free Dentist Formulated - 3.75 Oz
  • A healthy way to whiten – Lumineux’s Whitening Toothpaste is clinically proven to help remove plaque and break up tough stains, giving you a white smile that looks as good as it feels.
  • Enamel Safe – Lumineux teeth whitening was created to be tough on stains and good for enamel so you can whiten every day without the sensitivity.
  • Health + Whitening – This whitening toothpaste helps remove plaque to give you healthy enamel, healthy gums and bright, white teeth.
  • Clinically proven – Lumineux teeth whitening toothpaste is proven to be effective. Created by a top dentist using good-for-you ingredients that help improve oral health.
  • The Lumineux whitening kit – For longer-lasting whitening results, use with Lumineux whitening strips and Lumineux whitening mouthwash.

Why Choose Whitening Toothpaste?

Whitening toothpaste is specifically formulated to remove surface stains and enhance the brightness of your teeth. These products often contain mild abrasives, special chemical agents, or polishing agents that work together to lift stains caused by food, beverages, and tobacco. Regular use can lead to a noticeably whiter smile, boosting your confidence and overall appearance.

Buying Guide for Whitening Toothpaste

Before diving into our top picks, here are some key factors to consider when selecting a whitening toothpaste:

1. **Active Ingredients**: Look for toothpaste that contains hydrogen peroxide or baking soda, as these ingredients are effective in whitening teeth. 2. **Sensitivity**: If you have sensitive teeth, opt for a toothpaste designed for sensitivity that also offers whitening benefits.

3. **ADA Seal of Acceptance**: Choose products that have the American Dental Association (ADA) Seal of Acceptance, ensuring they are safe and effective.

4. **Flavor**: Whitening toothpaste comes in various flavors. Pick one that you enjoy to make brushing more pleasant.

5. **Price**: Consider your budget. There are effective whitening toothpaste options available at various price points.

Top 10 Whitening Toothpaste

1. Crest 3D White Brilliance

Crest 3D White Brilliance is a popular choice among consumers. This toothpaste not only whitens teeth but also helps to protect against future stains. Its unique formula contains fluoride for cavity protection and is known for its refreshing mint flavor.

2. Colgate Optic White

Colgate Optic White is another top contender in the whitening toothpaste market. It features hydrogen peroxide as its active ingredient, which effectively whitens teeth. Users appreciate its ability to remove tough stains while providing a fresh feeling after brushing.

3. Sensodyne Pronamel Gentle Whitening

For those with sensitive teeth, Sensodyne Pronamel Gentle Whitening is an excellent option. This toothpaste is designed to strengthen enamel while gently whitening teeth. It’s a great choice for individuals who want to maintain their oral health without sacrificing brightness.

4. Arm & Hammer Advance White

Arm & Hammer Advance White combines the power of baking soda with fluoride to deliver a deep clean and effective whitening. This toothpaste is known for its ability to neutralize acids and remove stains, making it a favorite among many users.

5. Tom's of Maine Natural Whitening

If you prefer natural products, Tom's of Maine Natural Whitening toothpaste is a great choice. It uses natural ingredients to whiten teeth without artificial flavors or preservatives. Users love its mild flavor and effective stain removal properties.

6. Listerine Healthy White

Listerine Healthy White toothpaste offers a unique combination of whitening and breath-freshening properties. Its formula contains fluoride and is designed to remove surface stains while promoting overall oral health. Many users appreciate its refreshing taste.

7. Rembrandt Intense Stain

Rembrandt Intense Stain toothpaste is specifically formulated to tackle tough stains from coffee, tea, and red wine. Its unique formula helps to restore the natural whiteness of teeth, making it a go-to for those who frequently consume stain-causing beverages.

8. Biotene Fresh Mint Whitening

Biotene Fresh Mint Whitening toothpaste is ideal for individuals with dry mouth. It not only whitens teeth but also helps to maintain moisture in the mouth. Users appreciate its gentle formula and pleasant mint flavor.

9. Oral-B 3D White Luxe

Oral-B 3D White Luxe toothpaste is designed to provide a luxurious whitening experience. Its formula contains micro-polishing particles that help to remove stains effectively. Many users report noticeable results after just a few uses.

10. Pepsodent Whitening

Pepsodent Whitening toothpaste is an affordable option that doesn’t compromise on quality. It effectively removes stains and freshens breath, making it a popular choice for budget-conscious consumers. Users appreciate its refreshing flavor and effective cleaning power.

Conclusion

Choosing the right whitening toothpaste can significantly impact your oral health and confidence. The 10 best whitening toothpaste options listed above offer a variety of benefits, from stain removal to sensitivity protection. Remember to consider your specific needs and preferences when selecting a product. With the right whitening toothpaste, you can achieve a brighter, healthier smile in no time.

Incorporating a whitening toothpaste into your daily routine is a simple yet effective way to enhance your smile. Whether you prefer a natural option or a powerful stain-fighting formula, there’s a product on this list that will meet your needs. Happy brushing!

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